URL Shortener API

Shorten and manage thousands to hundreds of millions of URL's with a robust link shortener API
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Manage millions of URL's simultaneously
Robust analytics and tracking on URL's
Integrate deep links, retargeting, and more
Lightning fast
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Why do 10,000+ developers trust Abstract?

Easy to implement and maintain

We built Abstract because most of the API's we've used in the past simply weren't great. Our APIs are built the way we think API's should be: with excellent documentation, multiple easy to use libraries, and tutorials to get you started.

Speed and scale built into everything we do

Something like IP geolocation is probably part of a critical business processes and flow, so we built it (as all of our APIs) for use at scale and at blazing speeds. These aren't just marketing phrases, but fundamental features of our APIs.

Reliable uptime and great support

Developers trust Abstract because of our reliable uptime and excellent technical support that will help get you live quickly, keep you running smoothly, and resolve any issues you have fast regardless of where you are or what you're building.

Increase conversion and marketing effectiveness
with Abstract's URL Shortener API

Create and manage hundreds of millions of URL's simultaneously

Abstract's URL Shortener API is built with scale in mind. Whether you're shortening and managing 100 or 100 million URL's, Abstract can handle the creation, tracking, and management of them without a sweat.

Robust analytics to track URL usage and performance

It's critical to understand how your URL's are used and performing once they're shortened. Abstract provides multiple reporting and analytics options through the API as well as the dashboard so you're never in the dark about the performance of your URL's.

Deep link support for iOS, Android, and more

Manage deep linking to your mobile applications from your short URL's with native support for iOS and Android, as well as other platforms. Deep links can be managed with the API or the easy-to-use dashboard.

Multiple custom domains for short URL's

Your links should reflect your brand, so you can use and manage multiple custom domains for your shortened URL's. By combining it with Smart URL Routing, you can even use different custom domains for different purposes.

Smart URL routing options

Creating highly customizable routing and destination options based on the requesting device's type, location or timezone, and more. Create highly bespoke experiences for your users that maximize conversion via your shortened URL's.

Retargeting options baked in

Further maximize conversion and the ROI of your shortened URL traffic by tagging visitors for retargeting once they click through your shortened URL's.

Simple, transparent, and cost-effective pricing



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  • 5,000 clicks / month
  • 1 request / second




  • 25,000 clicks / month
  • 50 requests / second
  • Commercial use allowed
  • Email support




  • 150,000 clicks / month
  • 500 requests / second
  • Commercial use allowed
  • Premium enriched data
  • Email support




  • 1,500,000 clicks / month
  • 500 requests / second
  • Commercial use allowed
  • Premium enriched data
  • Chat support

Frequently Asked Questions
about Abstract's URL Shortener API

What is link or URL shortening?

You likely encounter link or URL shortening multiple times per day on the internet without even realizing it. Often web services will not expose the raw end URL, but normally will replace that URL with a shorter URL that is branded by that site and that allows them both control and tracking of clicks to that URL. For example, if you post a URL on Twitter such as www.abstractapi.com, then Twitter will automatically replace it with a URL like https://t.co/3aOj7xY1kf

What is the benefit of link shortening?

Link or URL shortening has a variety of benefits for both the company doing the shortening as well as the user of the shortened links. For one, they provide a cleaner and more branded experience for both parties. For example, you'll notice above the Twitter link is branded as t.co, which is Twitter's own domain. Secondly, a short URL provides a degree of security for both the user and company. For example, if a user is found to be spreading malicious content via a URL, the site can just disable the redirection of all the short URL's that point to the malicious domain. And lastly, a short URL can provide in depth tracking data on the users that click on those links.

What marketing opportunities or optimizations are possible with short URL's?

Short URL's also present multiple opportunities to improve your marketing efficiency and ROI. For example, it's possible to include retargeting products in the short URL's so you can easily retarget users who click on specific links. More advanced URL Shortener API's like Abstract's can allow you to do deep linking and smart routing of users based on their characteristics so you can send users directly to the page or part of your app that is likely to have the highest conversion rate.

URL Shortener API Changelog

Last Updated on 

September 4, 2023

September 5, 2023


Optimized backend infrastructure for more stable link redirection

August 3, 2023


Enhanced link tracking features with more detailed click analytics

July 7, 2023


Improved the deep link support to provide better user experience

May 31, 2023


Enhanced response time by optimizing the link shortening process, providing faster service

July 6, 2021


The Link Shortener API is now in private beta!

If you would like to join the private beta, please email or chat with us.

Developers love Abstract's URL Shortener API

The URL Shortener API has been a huge help to us and helped us get up and running in a fraction of the time.

Chris Stanley, Snapdata

This URL Shortener rocks! We found it randomly but it's been a life saver as our side project has scaled and we now maintain a table for 2,500,000+ links thanks for Abstract.

Emily Webb, Developer

Abstract's Link Shortener API has saved us countless hours of building and maintaining a link shortening service ourselves while being able to provide a top notch service to our end users. It's a no brainer!

Mike Cooney, GlueTech


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