URL Shortener API

Shorten and manage thousands to hundreds of millions of URL's with a robust link shortener API
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API benefits

Manage millions of URL's simultaneously
Robust analytics and tracking on URL's
Integrate deep links, retargeting, and more
Lightning fast
REST API
The world’s best engineering teams run on Abstract
4.8 from 1,863 votes

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A global architecture that ensures fast, reliable, and redundant service with industry-standard data sovereignty and privacy.
Built for scale
Whether you have 10 or 10,000 requests per second, we’re ready for you.
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Customer-obsessed technical support
Everything you need to get live and stay that way. Fast, responsive, and friendly support from developers.  24/7 via email, chat, and phone.
Integrate with your stack
Abstract integrates with the tools you already use, from cloud and analytics platforms to low code tools to ERPs, CRMs, and more.
Zapier
Zapier
Splunk
Splunk
Snowflake
Snowflake
Shopify
Shopify
Salesforce
Salesforce
Pipedream
Pipedream
Pardot
Pardot
Openprice
Openprice
NetSuite
NetSuite
Marketo
Marketo
Make
Make
Mailchimp
Mailchimp
Magento
Magento
Hubspot
Hubspot
GCP
GCP
Databricks
Databricks
Azure
Azure
AWS
AWS
World-class docs and SDKs
We obsess over “time to first production request”. That’s why we provide a ton of code samples, libraries, and SDKs to get you started quickly.
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Increase conversion and marketing effectiveness with Abstract's URL Shortener API

Create and manage hundreds of millions of URL's simultaneously
Abstract's URL Shortener API is built with scale in mind. Whether you're shortening and managing 100 or 100 million URL's, Abstract can handle the creation, tracking, and management of them without a sweat.
Robust analytics to track URL usage and performance
It's critical to understand how your URL's are used and performing once they're shortened. Abstract provides multiple reporting and analytics options through the API as well as the dashboard so you're never in the dark about the performance of your URL's.
Deep link support for iOS, Android, and more
Manage deep linking to your mobile applications from your short URL's with native support for iOS and Android, as well as other platforms. Deep links can be managed with the API or the easy-to-use dashboard.
Multiple custom domains for short URL's
Your links should reflect your brand, so you can use and manage multiple custom domains for your shortened URL's. By combining it with Smart URL Routing, you can even use different custom domains for different purposes.
Smart URL routing options
Creating highly customizable routing and destination options based on the requesting device's type, location or timezone, and more. Create highly bespoke experiences for your users that maximize conversion via your shortened URL's.
Retargeting options baked in
Further maximize conversion and the ROI of your shortened URL traffic by tagging visitors for retargeting once they click through your shortened URL's.
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URL Shortener API
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4.8 from 1,863 votes
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Link Shortener
that works where you do

The best build
on Abstract

This URL Shortener rocks! We found it randomly but it's been a life saver as our side project has scaled and we now maintain a table for 2,500,000+ links thanks to Abstract.
Emily Webb, Developer
Enterprise ready
Abstract comes with security, compliance, and reliability built into the core. That’s why the Fortune 500, governments, and businesses in critical industries like financial services, healthcare, and airlines trust us.
99.99% uptime SLA
SSO/AML login
24/7 support via email, chat, and phone
Technical onboarding support
Dedicated account manager

URL Shortener
API Changelog

Improved link retargeting and remarketing feature

February 19, 2024

Added expiry settings to customize expiration dates for short links

January 9, 2024

Fixed a bug causing inaccurate link expiration

December 19, 2023

FAQ about Abstract's URL Shortener API

What is link or URL shortening?

You likely encounter link or URL shortening multiple times per day on the internet without even realizing it. Often web services will not expose the raw end URL, but normally will replace that URL with a shorter URL that is branded by that site and that allows them both control and tracking of clicks to that URL. For example, if you post a URL on Twitter such as www.abstractapi.com, then Twitter will automatically replace it with a URL like https://t.co/3aOj7xY1kf

What is the benefit of link shortening?

Link or URL shortening has a variety of benefits for both the company doing the shortening as well as the user of the shortened links. For one, they provide a cleaner and more branded experience for both parties. For example, you'll notice above the Twitter link is branded as t.co, which is Twitter's own domain. Secondly, a short URL provides a degree of security for both the user and company. For example, if a user is found to be spreading malicious content via a URL, the site can just disable the redirection of all the short URL's that point to the malicious domain. And lastly, a short URL can provide in depth tracking data on the users that click on those links.

What marketing opportunities or optimizations are possible with short URL's?

Short URL's also present multiple opportunities to improve your marketing efficiency and ROI. For example, it's possible to include retargeting products in the short URL's so you can easily retarget users who click on specific links. More advanced URL Shortener API's like Abstract's can allow you to do deep linking and smart routing of users based on their characteristics so you can send users directly to the page or part of your app that is likely to have the highest conversion rate.

Get your free
URL Shortener API
key now
4.8 from 1,863 votes
See why the best developers build on Abstract
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